SCOPE: Brand Identity, Iconography, Illustration, Logo, Packaging, Typography
CLIENT: Café Caminando
CLIENT: Café Caminando
Café Caminando is a coffee brand that is catered towards people that are on the go, as implied by the name which means “Walking Coffee.” The coffee bags have an analogous color scheme, easy to read text, and simple illustrations. So, the visuals pop and are easily readable from a distance, such as the other end of the aisle in a store.
The larger illustration is on the side of the coffee bag because I feel like this area of the coffee bag in packaging design is often left ignored. I wanted to create a coffee bag that was more dynamic than other brands and introduced something new to the table.
