SCOPE: Banner, Brand Identity, Copywriting, Iconography, Illustration, Logo, Photo Editing, Stationery, Typography
CLIENT: SenesTech Inc.
CLIENT: SenesTech Inc.
Working as the Graphic Design & Marketing Intern for SenesTech Inc. I carried out a brand refresh of the company and its flagship product, with the restriction of being unable to create a new company logo and having to use similar company colors as before. I created a 60-page brand identity guide that embodied the caregiver archetype of SenesTech and introduced many new assets for the company to use throughout their marketing.
One of the most important assets I created for SenesTech was a new ContraPest product logo. A wordmark logo was chosen because the product name is what has stuck with the audience. I used the circle-based typeface "Basik" to complement the circular science elements seen thoughout SenesTech and ContraPest branding. A round stroke was added outside of the text to represent the rounded container the product comes in.
I also created a SenesTech corporate social responsibility roller banner and a ContraPest product diagram roller banner. In these banners I brought together many of the new design assets, effectively communicating the company’s mission, vision, and values at a quick glance.
