Client:
Background:
Fluid Motion has been building fun on the water since 1958. The Company’s three boat brands, Ranger Tugs, Cutwater Boats, and Solara Boats, share many engineering innovations, yet maintain their own distinct design language and functionality. Fluid Motion operates several facilities across Washington State. Their entire model lineup, ranging from 23-43ft is built in the USA by a dedicated team of skilled craftspeople.
Project Summary:
In these walkthrough videos Shane Kwaterski welcomes you aboard to learn about the impressive range and quality of features in the Solara boat model lineup, and why our boats are truly setting the standard for the boating industry in this class of boats.
“The Solara Standard”, a phrase created in a collaborative marketing meeting is exemplified and explained in these walkthrough videos as well as the dedicated webpage linked here.
More Features, More Value. That is the Solara Standard.
Solara is setting the new standard for INCLUDED premium features. Every Solara is equipped with a comprehensive list of premium features, which go far beyond what other manufacturers offer as standard equipment. These features not only enhance your boating experience but also make production more efficient, allowing us to pass on cost savings to you. With Solara, you get a top-of-the-line boat at an affordable price, with zero compromise on quality.
Watch the videos to learn more and see why Solara is setting the new standard.
Credits:
Ruben Gutierrez (Then, Marketing & Communications Specialist, Fluid Motion): Photography, videography, sound, boat data gathering, boat shoot prep.
Shane Kwaterski (Director of Business Development, Fluid Motion): Talent, scriptwriter, boat operator, DJ, boat shoot prep.
Sam Bisset (Director of Marketing, Fluid Motion): Director, scriptwriter, sound, photography, drone op, boat operator, boat shoot prep.
Brian Dickhaut (Content Manager, Fluid Motion): Photography, videography, drone op, editing, online sharing, boat shoot prep.
Arnie Hammerman (Marketing Strategist/Content Creation Specialist, Brand Builder Media): Boat operator, boat testing, boat data gathering.
